Features To Look For In an eCommerce Website Builder

Features To Look For In an eCommerce Website Builder

We cannot imagine a businessman who doesn’t have a website. Avenues like e-commerce and online stores have gained tremendous popularity in recent years and continue to grow. Selling products online has the potential to be highly profitable since you can reach customers globally, but building the right platform is crucial to reach out to those customers. Hence, it is essential to buy domain and web hosting from a reputed provider. 

Apart from choosing the right hosting provider and plan, it is also important to look for website builder features that best suit your e-commerce business. This is where a reputable NZ website builder can help. 

What Are Website Builders?

A website builder is an online service that allows you to create websites without knowledge of programming or coding.

NZ website builder is the right choice for people who have no technical experience. However, many professionals also use it because it helps them create websites easily and within a few minutes. With the help of website builders in NZ, you can build a professional and attractive website.

Key Features to Consider in an eCommerce Website Builder

Modern e-commerce website builders have a wealth of advanced functionalities but the question is how can you know which website builder is suitable for you and will help you achieve the specific goals of your company and your users?

To help you make this decision, here are some important website builder features you should look for.

Multitude of Templates

Website templates, usually, have a ready-made design and layout. All you need to do is add photos, text, and other elements. 

A website builder is considered better when it offers a wider selection of templates. Not having a good website appearance can dull your website’s sparkle. For this reason, you should always choose a website builder that offers several themes.

User-Friendly Interface

The interface of your website should be easy to use so that you and your visitors can navigate through the back end and front end side of your website, respectively.

The website builder’s intuitive features and functionalities will save you time along with ensuring that you create a website without difficulties.

Compatibility with Different Devices

When building a website, most of the website-related activities remain restricted to laptops. However, it must be taken into consideration that a vast number of website traffic comes from mobile phones. 

Hence, compatibility with different devices like mobiles, laptops, etc., must be ensured for a seamless user experience. It is essential that you choose a website builder that offers a mobile responsive web design.

SSL Certificate

An SSL certificate helps ensure that your website remains verified, and encrypted. A website builder with SSL certificates is an assurance that your website data and customer’s confidential information (personal as well as payment-related) is protected at all times.

Reasonable Pricing

The best e-commerce website builders offer variable rates depending on the service provided.

However, it is preferable to choose the one that has a free trial period option so that you can check the convenience of the service and compliance.

Apart from the above features, also consider the following aspects before choosing a website builder:

  • Scalability
  • Customizable design
  • Automation
  • 24*7 technical support, etc.


One of the main advantages of using a website builder is its speed and ability to get the job done in the easiest way possible. However, when choosing a website builder for building an e-commerce website, it is important to make sure that it has the necessary features needed for creating a website.