5 Email Marketing Tools Every Small Business Should Try

According to research, the total e-mail marketing revenue in 2024 was projected to surpass 9.5 billion U.S. dollars, making it one of the most profitable marketing avenues for businesses. Fortunately, a handful of user-friendly online apps now make email marketing a lot more accessible, even for small business owners.

In this article, we’ll explore the best email marketing tools for small businesses, including their standout features, pros, cons, and pricing plans. Let’s dive in!

What Are the Benefits of Using an Email Marketing Tool for Small Businesses?

Statistics indicate that approximately 79% of small businesses believe that email marketing is integral to their business strategy. But if that doesn’t convince you to check out an email marketing tool for your own business, we’ve compiled a list of the different benefits below:

1. Customer engagement

While social media is also popularly used as a marketing tool for small businesses, email marketing differs in that it provides a more direct means of communication to your audience. Rather than scrolling past a social media post, audiences will actually receive your message in their inbox and may even engage with it if it piques their interest. 

2. Automated tasks

Gone are the days of manually sending emails to your mailing list. With an email marketing tool, you can already set up pre-made and automated welcome emails and product offers without the hassle of sending them yourself.

3. Cost-effective

Whoever said that email marketing has to be expensive? It will depend on the tool you use, of course, but most email marketing tools nowadays are highly cost-effective and provide generous pricing plans, even for small businesses. 

4. Built-in analytics

With an email marketing tool, you don’t need to aimlessly hope that your marketing strategy is actually working. On the contrary, you’ll have access to accessible analytics reports that inform you which strategies in your email campaign are working versus ones that don’t.

The Most Widely Used Email Marketing Platforms for Small Businesses

Here is a more in-depth look at the top-rated email marketing platforms and their different features:

1. Klaviyo

Overview

Klaviyo is an online email marketing tool popular for its advanced segmentation features. Because of this, the app is commonly used by larger businesses in need of more in-depth analytics and advanced tools. 

Standout features

• Customer profiles with all-time data
• 350+ built-in integrations
• Generative AI for creating content
• Multi-channel segmentation
• Built-in reporting dashboards

Pros

• Wide variety of integrations with e-commerce apps
• Robust segmentation features
• In-depth analytics reports for performance assessment

Cons

• No trial period available for paid plans
• Advanced features may not be suitable for beginner marketers

Best Use Case

Due to its various integrations with other tools, Klaviyo is highly recommended for e-commerce businesses looking for a data-driven email marketing platform. 

2. Omnisend

Overview

When compared with Klaviyo, Omnisend is a more user-friendly tool that still offers a wide variety of marketing features. Due to its affordable pricing plans, even small businesses can easily get access to multichannel marketing tools. 

Standout features

• Personalized product recommender for increased product engagement 
• Global SMS messaging for wider audience reach
• Success managers for performance consultation

Pros

• Web push, pop-ups, and SMS support
• Affordable pricing plans

Cons

• Limited segmentation compared to other tools
• Omnisend logo is included on free plan

Best Use Case

Due to its affordable pricing plans, Omnisend may be a good fit for small businesses looking to invest in multi-channel marketing. With Omnisend, users can get access to email, SMS, and pop-up marketing for fair pricing points. 

3. Mailchimp

Overview

Mailchimp is one of the more popular email marketing tools available online. While it also offers features for large businesses, Mailchimp is also popular among beginner marketers for its user-friendly interface.

Standout features

• Generative AI features for optimized campaigns
• Custom-coded templates for more personalized emails
• Behavioral tagging for more precise segmentation

Pros

• Beginner-friendly design
• Basic automation features

Cons

• Mailchimp branding on free plan
• Limited automation and segmentation features

Best Use Case

For small businesses looking for a simple yet effective email marketing tool, Mailchimp is a great option. While not as advanced as other tools, Mailchimp provides the most necessary email marketing tools needed for basic campaigns. 

4. HubSpot

Overview

HubSpot offers a comprehensive set of management and marketing features, including email campaigns. While the app does offer a free plan for email marketing, its features are generally better suited for large companies looking to streamline all their marketing needs to HubSpot. 

Standout features

• AI generator for subject lines and email copy
• Automation for email sequences
• Email scheduling at optimal times

Pros

• Comprehensive CRM features
• Free drag-and-drop design tool

Cons

• Limited email templates
• May be overkill for smaller businesses

Best Use Case

HubSpot is a tool we highly recommend for businesses and startups looking for a comprehensive CRM and email marketing tool. Although the app does offer free features, its main marketing tools function better on the paid tiers, which might be overkill for small businesses.

5. PosterMyWall

Overview

PosterMyWall is a comprehensive email marketing, management, and design tool popular for its wide variety of free email templates. With PosterMyWall, everyone from small e-commerce businesses to marketers can craft customized email marketing campaigns for increased audience engagement.

Standout features

• AI toolkit (text-to-image, caption writer, etc.)
• 3,330+ email templates that are free and customizable
• Design, schedule, and track email campaigns
• User-friendly drag-and-drop editor
• Merge tags for personalized email campaigns

Pros

• Beginner-friendly interface
• Affordable pricing plans
• All-in-one social media, marketing, and email marketing tool

Cons

• Features may be limited for larger businesses 

Best Use Case

Due to its user-friendly yet comprehensive features, PosterMyWall is best suited for all types of users, but especially beginner marketers and small e-commerce businesses looking for a highly accessible email marketing platform. 

The Best Email Marketing Tools Online: Pricing Guide

If pricing is your top priority, we’ve got you covered. Here is a quick pricing guide for the top email marketing tools you can find online:

	Klaviyo	Omnisend	Mailchimp	Hubspot	PosterMyWall
Free plan inclusions	✅500 monthly email sends ✅150 monthly SMS/MMS credits ✅Email support (first 60 days)	✅500 emails/month ✅Up to 250 contacts	✅Up to 500 contacts ✅Email support for 30 days	✅2,000 email sends per calendar brand	✅3,330+ free and customizable email marketing templates ✅User-friendly drag-and-drop editor
Monthly pricing tiers	✅Email marketing(starts at $20)	✅Standard(starts at $16) ✅Pro(starts at $59)	✅Essentials(starts at $13) ✅Standard(starts at $20) ✅Premium (starts at $350)	✅Starter(starts at $15) ✅Professional(starts at $890)	✅Premium($9.95) ✅Premium Plus ($29.95)
Trial period	❌Free version only	✅30-day free trial	✅14-day free trial	✅14-day free trial	✅14-day free trial

Which is the Best Email Marketing Tool for Small Businesses in 2025?

While the best email marketing tool will depend on different factors such as your mailing list and overall budget, we generally recommend PosterMyWall for small businesses. The app is not only one of the most affordable email marketing tools, but also offers additional useful features such as a design tool and social media management features for a more holistic marketing plan.

Enhance Your Email Marketing Strategy

Email marketing is a tried and tested means for promoting small businesses, and email marketing tools make the process a lot easier. With special built-in tools like an AI writer, you can easily generate effective email subject lines that align with your specific marketing goals.

So, what are you waiting for? Whether you’re just getting started or looking to switch to a more user-friendly tool, check out these top-rated platforms and take your email marketing strategy to the next level.