BrewDog boss James Watt under attack for ‘toxic’ and ‘rotten’ workplace culture
In the open letter, the additional than sixty ex-staffers referred to allegations built against BrewDog on Instagram accounts and claimed they had been hoping to “demonstrate why so many allegations have come to mild”.
They claimed that workers have been topic to harassment, assault and handled “like objects” .
They claimed: “By positioning personalities at the centre of your messaging, you have inflated egos and fostered a culture inside of craft beer that deifies founders, and offers body weight to sexist and misogynistic brewers who declare to be standing up for no cost speech.
“You have grow to be a lightning rod for some of the worst attitudes current on each the online, and in genuine existence.”
Scottish brewer BrewDog has received legions of supporters with its tongue-in-cheek marketing and advertising strategies, which provided launching an ‘ALD’ IPA following Aldi introduced a very similar product to the brewer’s well-known Punk IPA.
Nevertheless some of its marketing and advertising stunts have come less than fireplace. The start of a satirical “Beer for Girls” for International Women’s Working day in 2018 sparked a backlash with critics contacting it “patronising”.
The previous workers also claimed that Brewdog experienced unsuccessful to abide by as a result of on a variety of its planned strategies, including sending a scenario of its so-known as ‘protest’ beer to the Kremlin to mock Russia’s law banning ‘homosexual propaganda’.
Responding to the letter, Mr Watt apologised and claimed the aim of the company was “not on contradicting or contesting the information of that letter, but to hear, understand and act”.
He claimed: “Most of all, suitable now, we are sorry. It’s tough to hear these remarks, but it will have to have been more difficult to say them. We recognize that and we will endeavour to honour that effort and hard work and braveness with the genuine transform it justifies.
“We aren’t heading to make excuses, we’re heading to get motion. From our commitment to sustainability to our passion for beer, BrewDog has usually been outlined by getting duty and constantly improving. This is no exception.”