Dixons, PC World and Carphone Warehouse to disappear in Currys rebrand

The retailer has extra than doubled its online business enterprise for the duration of the pandemic following a boom in notebook income as extra men and women work from dwelling.

Alex Baldock, chief govt, mentioned: “We want the consumer to associate Currys with all the things to do with engineering.”

The Currys identify will seem on extra than 300 internet sites, 13,000 personnel uniforms and extra than 300 shipping vans soon after the rebrand is done.

Dixons Carphone will also adjust its identify to Currys plc on the London stock market place soon after its once-a-year shareholder conference in September.

Henry Curry founded Curry Cycle, a bicycle-constructing business enterprise, in Leicester in 1884 and later branched into gramophones, toys and radios. It was renamed Currys and floated on the stock market place in 1927. A ten years later, Charles Kalms opened the to start with Dixons photography studio in Southend. The two merged in 1984 after Currys was acquired by Dixons Retail.

The shift comes soon after Reckitt Benckiser rebranded as Reckitt in March and Standard Daily life Aberdeen adjusted its identify to Abrdn previous month.