Extensions and souvenirs | Seth’s Blog
When a brand is productive, there’s usually a desire to increase it.
Disneyland was an extension of Disney movies. It mirrored some of the magic of the films, but produced something new and precious as effectively. Disneyland experienced some of the Disney essence and then developed some thing additive and new.
Apple did the identical issue with the Apple iphone in extending the manufacturer of the Mac.
On the other hand, the new Leica view is basically a memento. It is not a superior enjoy. It’s not extra of a Leica than any of a dozen other overpriced watches could be noticed to be. It is only there to remind you that you appreciated the first. It is a memento of a feeling, not the creator.
Practically nothing completely wrong with a souvenir. I’m absolutely sure Leica will make a profit from their check out with minimal damage to the promise that the manufacturer itself makes. But make far too numerous souvenirs and you turn into a hollow shell, squandering the possibility to make the change you look for.
The crappy t-shirt you bought at your favored musician’s concert is a memento, but they should not count on that as their legacy or the engine of their development.
All working day, personal creators have to make possibilities about what they are heading to do upcoming. Occasionally we can produce an extension. And often, we choose to make a souvenir instead.