Farmers Fresh Zone get new funding from IAN Fund

Farmers Fresh Zone, an agri-tech begin-up has raised ₹3.five crore led by IAN Fund. With this spherical, Farmers Fresh Zone’s over-all fund-elevating has crossed ₹6.five crore.

Pradeep PS, Founder and CEO of Farmers Fresh Zone, realised the need for a marketplace for farmers to promote their agriculture generate directly to the shoppers. This prompted a program engineer to turn into an agri entrepreneur to build Farmers Fresh Zone in 2015.

The Kochi-primarily based agri-tech begin-up aims at unlocking access to protected-to-take in, pesticide-free of charge fruits and veggies directly sourced from farmers. By way of its Omni channel presence, the begin-up has so much connected about 1500 farmers to urban shoppers.

According to Pradeep, the Indian fruits and vegetable sector is valued at $a hundred billion, of which a staggering 96 for each cent is fragmented and disorganised. Getting acquired the funding from IAN, the business is hunting to make investments in increasing our manufacturer to new marketplaces like Bengaluru. “Our intention is to merge as the No: 1 player in the high quality fruits and vegetable segment of South India”.

Padmaja Ruparel, Founding Spouse, IAN Fund, said: “Kerala’s begin-up ecosystem is definitely flourishing, thanks to the efforts of Kerala Get started-up Mission in the Point out. Farmers FZ is an example of how India agriculture is innovating and enabling farmers to promote pesticide-free of charge merchandise to shoppers at a fair value.”