Lego profits soar as parents seek solution for bored kids

Some of its world-wide factories and stores were also briefly closed thanks to the pandemic and, although some have considering the fact that reopened, other individuals stay closed, in accordance to the team.

The company said the sales soar was partly offset by increased expenses of world-wide delivery pursuing the short-term closure of the producing websites in Mexico and China, as well as investments in new merchandise.

It observed the quantity of visits to Lego.com double final yr and, inspite of the pandemic, ploughed in advance with retail store openings – with a further 134 new stores, including ninety one in China, increasing the chain to 678.

Lego designs to open up a further a hundred and twenty websites in 2021, with 80 in China.

Mr Christiansen claimed: “Persons are wanting for distinctive and memorable bodily brand name activities, so we will go on to commit to develop our world-wide retail footprint, as well as elevate our in-retail store purchasing activities.

“We will also even further create our e-commerce abilities to guidance online purchasing on our have and our partners’ platforms.”