Mother Dairy plans to ramp up distribution network in Delhi

Mother Dairy, a wholly-owned subsidiary of National Dairy Advancement Board (NDDB), has embarked on an enlargement prepare for its distribution network in Delhi. The enterprise announced that it will include in excess of 700 new unique shopper contact points in the variety of kiosks and franchise stores by the March 2023.

The milk and milk merchandise organization at the moment has 1,800 client touchpoints and it expects to ramp this up to 2,500 touchpoints by FY 2022-23, it stated in a statement. The business also sells fruits and greens beneath brand name ‘Safal’ and edible oils less than brand ‘Dhara’.

Mother Dairy is the most significant retailer of milk and milk goods in the nationwide money. Its shopper channel include things like its very own milk booths, franchise retailers and kiosks.

In a assertion, Manish Bandlish, Taking care of Director, Mom Dairy, said, “Our purchaser touchpoints have turn out to be an integral portion of the cash region more than the yrs. Mother Dairy’s retailers are existing in well known locations of RWAs, societies, navy locations, hospitals, colleges, etc., which assistance fulfill the daily needs of our consumers. Though serving the people, the strengthening of our income community is also in line with our commitment of giving a robust and immediate current market entry to the farmers of hinterland.”

Serving top quality goods

The organization, on Thursday, also opened 15 kiosks in Delhi in a one working day. Of these kiosks, nine have been founded in the 9 campuses of Delhi Talent and Entrepreneurship College (DSEU) and 6 in Delhi Cantonment spot.

“The kiosks and franchise shops along with our individual booths have been instrumental in serving our individuals throughout screening occasions as perfectly, furnishing top quality goods in shut vicinity. We invite RWAs and other these kinds of institutions to access out to us through our helpline selection in get to empower us to established-up these kinds of kiosks and outlets in their localities as effectively,” he additional.